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Why Marketing Fails In Small and Midsize Businesses
The E Myth Revisited, the classic on entrepreneurism by Michael Gerber, talks about the needless management failures of small businesses. I’m reading it for the first time (thanks Kaarina Dillabough...
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How To Avoid The “Solutions That Matter” Trap
It’s message development, not rocket science. For this post on strategic marketing messages, I was trying to invent a vague and completely meaningless example. The result: “Solutions That Matter.”...
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